Dramatic triangles in new identity for Sky Movies NZ

Sky Movies is a suite of premium film channels broadcast by Sky Network Television, New Zealand's leading pay TV platform. It started out as a single channel in 1990. On November 1 last year it expanded from three to five channels and introduced a new visual identity, developed by Interbrand. A set of eighteen idents was created by Sydney-based animation studio Sixty40 with sound by Rumble Studios.

The refreshingly minimalist identity system extends on Sky NZ's existing identity which is based on triangles and the somewhat geometric Euclid typeface. In this case, triangles have been combined to form an M symbol on which all channel logos are based. In the idents, different moments or concept from different films or genres have been recreated using nothing but triangles. (They remind me somewhat of the exercises you had to do when you learned using shapes and composition in art class.)

Previous logo (yes, this is the best one I could find).

All idents in one video below (over seven minutes long):



















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