This week, on January 14, American Airlines announced that their regional carrier subsidiary American Eagle Airlines would change its name to Envoy. A logo was unveiled at the same time. This is done to give the company its own identity and to distinguishit from the American Eagle brand, which is used by American's regional carrier partners.
The new name launches in spring 2014. The airline will continue using the "American Eagle" brand and livery for its flights, with an "Operated by Envoy" tag to be added later.
"American Eagle Airlines has more than 14,000 employees and a growing portfolio of business outside of its flying operations, including a robust aviation ground handling operation. Envoy was chosen as the company's new name after an extensive selection and vetting process that included looking at more than 1,000 names and considering feedback from American Eagle Airlines employees. The name was chosen because Envoy is reflective of what the company does for the airlines it works with – serving as their ambassador and a representative to their customers." - Press release