Wednesday, January 8, 2014

German publisher DFV rebrands

Deutscher Fachverlag is a German publisher that owns about 100 trade publications. On Monday, January 6, it changed its name to DFV Mediengruppe to reflect its transformation as a result of new cross-media ventures. The new corporate identity was designed by MetaDesign.

The new logotype is blue, with the exception of the "DFV accent" which is red. This red accent is an expression of what DFV publications do, putting a important focus on the areas they cover. The typeface used is Uni Sans.

Previous logo.

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Image and video hosting by TinyPic
Colour palette.

DFV Mediengruppe (archive)
Guidelines (archive)

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