The American industrial conglomerate Ingersoll Rand recently spun off its security technologies division which specialises in architectural hardware. It began trading as a separate company in early December, and a few months before this it had been rebranded as Allegion, a new brand developed with Lippincott within a short timespan.
The name Allegion alludes to allegiances, conveying close, collaborative and long-term relationships. The symbol is an A made up of panels that should remind you of architectural plans and blueprints.
"To set a foundation for the broader initiative, we began with an articulation of the new company’s competitive differentiation, which we grounded in their unique strengths, business objectives and long-term aspirations. We partnered with internal teams to develop and select a new name designed for broad appeal across diverse business segments, geographies and audiences. The selected name, Allegion, conveys the close, collaborative and long-term relationships (allegiances) that the company builds with customers. It also refers to the diverse legion of experts company-wide and suggests the protection and strength that the brand’s security solutions provide.
The Allegion logo features a lowercase “a” graphic, which is assembled with deliberate and precise arrangement of panels and openings reminiscent of architecture plans and blueprints. The vibrant orange symbol represents the new company’s boundless energy and enduring commitment to creating a safer, more secure world.
We developed an architecture strategy to focus building equity in the new corporate brand, while elevating core strategic product brands in each major geography to reflect existing affiliations and business needs.
We also helped Allegion create a robust set of guidelines that included numerous applications, from marketing collateral to sample advertising, to showcase how the brand comes to life. The new guidelines unite Allegion’s products and services into a single, tailored system that feels uniquely fluid, connected and complete." - Lippincott