New identity for Noor Bank by Wolff Olins

Noor Bank is a sharia-compliant bank established in Dubai. It was known as Noor Islamic Bank until January 7 when the word "Islamic" was removed from the name and a new corporate identity, developed by Wolff Olins, was launched.

The new name is meant to broaden the appeal of the bank, while somehow preserving its values. The results-focused brand strategy is summed up by the slogan "Noor Gets It Done". A new brand architecture has created colour-coded identities for the bank and its subsidiaries, Noor Takaful, Noor Trade and Noor Awqaf.

Previous logo.

"With its eyes firmly on future expansion, Noor has taken a modular approach to differentiating its businesses. “We want to grow and our new branding gives us the freedom and inspiration to flourish,” said AlQemzi.

“With a modular brand design, new corporate identities quickly fall into place – the logo, colour theme, business cards, letterheads and marketing collateral. This makes us nimble and fast to market.”

AlQemzi believes the new colour coded public faces of Noor Bank, Noor Takaful, Noor Trade and Noor Awqaf will enable them to stand out from the crowd by cutting through the advertising clutter that bombards people on a daily basis. “We want to be seen and let potential customers know all about the great things we have to offer. Our new branding gives a unique visual identity by de-cluttering jargon, jettisoning stock images and showcasing distinctive fonts and messaging,” he said." - Press release

Press release