P4 is Norway's leading commercial radio network, broadcasting on national frequencies around the kingdom. Last Friday, January 24, the network launched a new logo, created by Oslo-based brand design agency Grid Design.
This month has also seen P4 launch a new station called P6 Rock which was given a matching logo, also designed by Grid. The old P4 had reportedly been with the network since it launched in 1993. As Norway switches to digital radio it has become increasingly important for the channel to have a modern and effective visual identity and to create a clear brand architecture. Basic elements from the old logo, such as the coloured stripes, have been kept and revitalised. The letter P is now expressed as a speech balloon instead of a musical note.
The identity for P6 Rock can be seen further down this page.
Grid P4 (archive)
Grid P6 (archive)