2BE is a Belgian television channel, launched in 1995 as Kanaal 2, a sister channel to the leading commercial channel VTM. The current name was adopted in 2008 as refers to Belgium's internet country code as well as the obvious English interpretation "to be". It mainly targets a younger demographic with comedy and action. This week, on January 27, it announced the adoption of a new look and logo, to be launched in March.
At the moment there's no information about who created the new logo and what their thinking was.