The Brand Union is one of the largest brand identity consultancies in the world, formed in 1996 by the merger of five leading WPP-owned brand consultancies in New York, San Francisco, London, Hong Kong and Taipei. Today they have about 500 employees and 23 offices around the world. The group was known as Enterprise IG until 2007 when it adopted the current name and an unusually experimental logo that played with shapes and whitespace.
Last month, shortly before Christmas, the group introduced a new website and a renewed visual identity. Taking a reductive approach, the new symbol consists of the simplified initials B and U.