Wednesday, February 5, 2014
Foxtel Movies is split into seven brands
Foxtel Movies is a suite of seven film channels from Foxtel, Australia's leading satellite broadcaster. It was formed early last year from the merger and consolidation of two existing movie channel packages. At the time, the channels were given a rather basic identities based on Foxtel's house style. Recently, they were channels were given new looks with unique individual logos for each channel. New idents were created by Ink Projekt in Sydney.
The differing logos makes it clear to the consumer that they are getting seven specialised channels that serve different niches.
The seven idents can be seen below. They all incorporate the channel logo in a dramatic setting.