Wednesday, February 5, 2014

Kanal 9 launches uncomplicated rebrand


Kanal 9 is a Swedish television channel, launched as an offshoot from Kanal 5, one of the country's leading commercial broadcasters. This week, on February 3, Kanal 9 was relaunched with a new logo and new graphics. It will now focus more on younger male viewers by providing what it calls "uncomplicated entertainment", which means sports, serials and motoring shows such as Top Gear.

The new logo is credited to Ohlsonsmith, the graphics package was developed by Dallas Sthlm and the music was composed by Sergeant Tom. All three are based in Stockholm, Sweden. Contrasting the irregular roundness of the logo, the graphics package is largely built on diagonal lines and squares.

Previous logo.

The old logo was designed by Dallas Sthlm for the channel launch back in 2007.

A video showing logo development and the new graphics:



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Image and video hosting by TinyPic

Image and video hosting by TinyPic

Image and video hosting by TinyPic

Image and video hosting by TinyPic

1 comment:

  1. Really? Didn´t they have any other idea than taking an old logo from an spanish television (that dissapeared last year) and change the color?

    http://es.wikipedia.org/wiki/Canal_Nou

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