La Effe is a new Italian television channel, launched in May last year by "eclectic" publishing house Feltrinelli. The television channel has a similar profile to its owner's magazines and aims to convey a different perspective to encourage personal opinion.
The channel identity was developed by Italian design collective Nerdo who seized on its relationship to magazine publishing. The colour scheme, the typefaces - Trade Gothic Bold Condensed and Utopia Regular - and the "overprint" treatment of images are very much inspired by high-end glossy magazines. This represent the channel's origins and delivers those values to the small screen.