Monday, February 3, 2014

New identity for Poland's Ministry of Health


In Poland, the Ministry of Health (Ministerstwo Zdrowia) is in the government ministry for health-related issues, primarily healthcare. Last month, the ministry launched a new website and adopted a new visual identity. Both were designed by Warsaw-based agency Peppermint.

The biref was to create a symbol that could work with as well as without the Polish eagle emblem. The solution was a combination of the initials MZ in blue lines that resemble a cardiogram. In addition the the logo, Peppermint also designed a suite of icons and a bunch of different applications.

Fellow Polish designers have criticised the new logo, saying that the combination of symbol, emblem and typography is mismatched.

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