After Bologna in December and Florence last week, Genoa has become the third large Italian city to reveal a new city brand in a short time. Genoa is Italy's sixth largest city and the capital of Liguria in northern Italy. The logo was revealed yesterday, March 19, and was created by Valeria Morando and Anna Giudice who run a studio called 7vicocrema. They won a competition that attracted 373 proposals.
The new logo doesn't feature any city monuments and instead relies on typography. The letterforms are partly obscured, suggesting that there is more to Genoa than you've already seen, which is amplified by the tagline "More than this". Chopping off the tops and bottoms of the letters G and O also created brackets that can be used in other contexts.
The launch was preceeded by a teaser campaign featuring part of the logo and the tagline. The logo exists in both a one line and a stacked three line version.
Comune di Genova