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Team Sportia is a Swedish sports equipment retailer with about 120 stores. This year it celebrates its 25th anniversary by launching a new visual identity that it hopes will allow it to regain lost market shares. The design work was done by Happy F&B in Gothenburg, Sweden.
The chain consists of independent stores with different orientations, which the new communication concept promotes by aiding the local commitment to help costumers find what they want.
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MyNewsdesk
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