Monday, March 3, 2014

New identity for Swedish sports retailer Team Sportia

Team Sportia is a Swedish sports equipment retailer with about 120 stores. This year it celebrates its 25th anniversary by launching a new visual identity that it hopes will allow it to regain lost market shares. The design work was done by Happy F&B in Gothenburg, Sweden.

The chain consists of independent stores with different orientations, which the new communication concept promotes by aiding the local commitment to help costumers find what they want.

Previous logo.

Image and video hosting by TinyPic


No comments:

Post a Comment