Saarland is one of the sixteen states that make up Germany, located at the border with France. It has about a million inhabitants, which makes it one of the smallest states in the nation. Last month, the state and private groups launched a new marketing campaign that it hopes will attract young workers. It comes with a new state logo and a slogan, Großes entsteht immer im Kleinen, which can be loosely translated as "Great things always arise from the small".
The new logo depicts a map of Saarland made up of small dots. Saarland's minister-president says the logo was selected because it was both friendly and confident.