Monday, March 10, 2014

New logo spotted in Saarland

Saarland is one of the sixteen states that make up Germany, located at the border with France. It has about a million inhabitants, which makes it one of the smallest states in the nation. Last month, the state and private groups launched a new marketing campaign that it hopes will attract young workers. It comes with a new state logo and a slogan, Großes entsteht immer im Kleinen, which can be loosely translated as "Great things always arise from the small".

The new logo depicts a map of Saarland made up of small dots. Saarland's minister-president says the logo was selected because it was both friendly and confident.

An older logo, not necessarily the one being replaced by the new one.

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Image and video hosting by TinyPic


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