Téva is a French cable/satellite TV channel for a modern feminine audience. Last Sunday, it launched a new on-screen identity, created by broadcast design agency Motionfanclub.
The channel want to be "a source of inspiration for the women of today and to infuse their optimism and energy". The new look intends to be more dynamic and modern and is designed to be scalable and adaptable over time.
The new look comes with a refreshed logo. The slightly updated letters in the logo are now permanently enclosed by a square. The signature green colour is maintained and complemented with a full range of fresh and cheerful colours. Idents and jingles feature snippets of everyday life with a cheerful soundtrack.