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Last December, the American cable TV company Time Warner Cable rebranded the sixteen local news channels its owns in several locations where it does business. Having previously used several different names, they would now all be called "Time Warner Cable News". Controversially, this also included New York's popular local news channel NY1, which would now be called Time Warner Cable News NY1.
The stated reason for this change was to communicate to viewers that Time Warner Cable is the exclusive providers of these channels and that they will loose access to them if they cut the cord. By adding the name to the channels, the cable provider associates itself with trustworthy local news.
Whatever you may think of the wordy names, the new graphics package should be judged by its own merits. It was created by Los Angeles-based Troika. The slick package spans an immense list of delivered assets, including news graphics and specific show graphics.
Troika (archive)
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