The Olive Garden is an American restaurant chain that is specialised in Italian cuisine with over 800 restaurants. Yesterday, its owner Denner Restaurants unveiled a "Brand Renaissance Plan" that it hopes will turn the troubled chain around. It lays out strategic improvements for the menu and the restaurants. It also comes with a new logo, created with Lippincott.
The new logo is based on the altered brand positioning and has been made more modern, in line with the suggested restaurant refurbishing.
A note on the colours: The logo at the top of this article was part of a presentation to shareholders, another version with a darker brown colour, seen further down, has also been circulated. It remains to be seen which version is the correct one.