Tuesday, March 4, 2014

Olive Garden unveils new logo

The Olive Garden is an American restaurant chain that is specialised in Italian cuisine with over 800 restaurants. Yesterday, its owner Denner Restaurants unveiled a "Brand Renaissance Plan" that it hopes will turn the troubled chain around. It lays out strategic improvements for the menu and the restaurants. It also comes with a new logo, created with Lippincott.

The new logo is based on the altered brand positioning and has been made more modern, in line with the suggested restaurant refurbishing.

Current logo.

A note on the colours: The logo at the top of this article was part of a presentation to shareholders, another version with a darker brown colour, seen further down, has also been circulated. It remains to be seen which version is the correct one.

Alternate version.

Image and video hosting by TinyPic

Image and video hosting by TinyPic

No comments:

Post a Comment