Tuesday, April 8, 2014

Globo gets a cleaner globe

Rede Globo is the leading television network in Brazil, on the air since 1965. For about three decades its logo has been a shiny sphere within a sphere gradually updated to stay with the times. Last weekend, on April 6, Globo unveiled a significantly refreshed logo.

The original version of this logo was introduced in 1975 and created by Austrian designer Hans Donner. The new version finally looses the metallic effects and adopts a cleaner white look. The rationale behind the change is that the world is changing and that Globo is changing with it. A similar version was leaked almost a year ago. Apparently there was a plan to launch it back then, but it was aborted or postponed.

Previous logo.

The last version was introduced in 2008, when Brazil was about to switch to digital television. The video below was used to reveal the new logo to viewers. It hints at some more interesting logo implementations.

Image and video hosting by TinyPic

A montage of old Globo graphics:

G1 (archive)
Rede Globo (archive)


  1. http://brandingsource.blogspot.com/2014/04/fresh-identity-for-cravendale-milk.html?showComment=1413914006300#c8595987085979768185