Tuesday, April 1, 2014
New German Disney Channel graphics by BDA
Back in November we reported on the logo for launch of a free-to-air version of Disney Channel in Germany. The channel launched in January with a graphics package produced by BDA Creative in Munich. They won the assignment after a pitch in the summer of 2013.
Before the launch the logo was slightly altered to add some Mickey ears in the tittle above the I. Channel idents feature moments of childlike wonder that reveal the logo. The colourful graphics make functional use of the curves in the Disney logo.
According to BDA's website, this is part of a "global rebranding". It remains to be seen if this package will be introduced in other parts of the world.