Salewa is a classic manufacturer of mountain sports equipment, located in the South Tyrol in Northern Italy. It recently introduced a new visual identity, created by Pascher+Heinz, a Munich-based design agency specialised in sports.
Salewa's old eagle has been reduced into a crisp symbol and the new wordmark was given an edgy character. The agency also created a look and feel to present products, examples of which can be seen below.
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Horizont
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