Monday, May 5, 2014

An identity to celebrate creativity

The 93rd ADC Festival of Art + Craft in Advertising and Design was held in Miami Beach about a month ago, awarding achievements in the advertising industries in North America. An extensive visual identity for the festival was developed by Crowd Studio.

Crowd built much of the identity on custom-made 3D motion graphics. Each day was given its own colour and texture, and each event, workshop or award was given a relevant 3D object dipped in the texture of the day. A campaign ahead of the festival focused on the logo.

Image and video hosting by TinyPic

Image and video hosting by TinyPic

Some of Crowd's work is shown below. It can be explored in full on three pages on Behance:
Bumpers & Openings
Awards Openings
Festival Campaign

No comments:

Post a Comment