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The Danish Ministry of Taxation (Skatteministeriet) is charged with formulating the kingdom's tax policies. Back in February, it introduced a new visual identity, developed by Copenhagen-based e-Types.
At the beginning of 2013, the ministry was restructured and the responsibilities for tax collection were transferred to a separate agency, called SKAT. This agency inherited the previous visual identity. The ministry has instead been given a more classical and restrained identity, with a serif wordmark and a modern Royal crown, the common symbol for the Danish government.
"The logo consists of a specially designed crown in a sand tone that holds a reference to the gold crown symbolizing the state while at the same time conveying a more modern signal. Alongside the crown is a logotype in dark blue. Together the crown and the logotype create a classical yet modern expression projecting authority and credibility. Both logotype and typography are custom made typefaces making the design characteristic and recognizable across web, brochures, letters etc. - E-Types
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The previous logo was introduced in 2005 as part of another reorganisation. It was designed by 11Design, also based in Copenhagen.
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E-Types
SKM
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