Tuesday, May 6, 2014

Classical identity for Danish Ministry of Taxation

The Danish Ministry of Taxation (Skatteministeriet) is charged with formulating the kingdom's tax policies. Back in February, it introduced a new visual identity, developed by Copenhagen-based e-Types.

At the beginning of 2013, the ministry was restructured and the responsibilities for tax collection were transferred to a separate agency, called SKAT. This agency inherited the previous visual identity. The ministry has instead been given a more classical and restrained identity, with a serif wordmark and a modern Royal crown, the common symbol for the Danish government.

"The logo consists of a specially designed crown in a sand tone that holds a reference to the gold crown symbolizing the state while at the same time conveying a more modern signal. Alongside the crown is a logotype in dark blue. Together the crown and the logotype create a classical yet modern expression projecting authority and credibility. Both logotype and typography are custom made typefaces making the design characteristic and recognizable across web, brochures, letters etc. - E-Types

Previous logo, introduced in 2005.

The previous logo was introduced in 2005 as part of another reorganisation. It was designed by 11Design, also based in Copenhagen.

Logo used before 2005.

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