Thursday, May 22, 2014

Helion – a new cloud computing brand from HP

HP Helion is a new brand for cloud computing products from Hewlett-Packard, intended for the enterprise market. Introduced last week, it promises to take cloud computing to a new level.

What is most notable about the logo is that it steps away from HP's established visual identity with a separate symbol and identity that doesn't include the familiar HP mark.

Interbrand take credit for developing the name. Avoiding overly functional names, too obscure names, and the word "cloud", they chose "Helion" which sounds a bit like helium and thus evokes both lightness and science. I don't know if they were also involved in coming up with the visual identity.

Introduction video:

"Helion brings HP's offering to life and positions the offering as not only different, but also formidable. With its similarities to the word helium—evoking lightness and associated with science—the name feels tied to the cloud space, but avoids overused, traditional cloud language. What’s more, helion is a real word grounded in chemistry, which refers to the naked nucleus of helium, “a double positively charged helium ion.” A name that conjures up mighty things—like the Greek god of the Sun, Helios, the Big Bang, nuclear fusion, and quantum mechanics—Helion suggests a powerful engine behind customers’ businesses." - Interbrand about the new name

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