Thursday, May 15, 2014

Name change for Morocco's CIH Bank

Crédit immobilier et hôtelier is a major Moroccan bank with a history going back to the year 1920. Last week, on May 3, it changed its name to CIH Bank and launched a new visual identity. It was created by an agency called RAP.

The old logo is said to have been about twenty years older and was based on an even older logo from the 1970s. In the new logo, the old blue colour has supplemented with an orange-red to represent innovation. Together, they form a play symbol.

Previous logo.

A nice logo evolution video:

A commercial about a "the bank of tomorrow today".

No comments:

Post a Comment