Empresa Brasileira de Correios e Telégrafos is the state-owned postal service in Brazil, trading under the name Correios. Last week, on May 6, it unveiled a new visual identity, created by CDA Branding & Design. It replaces a symbol introduced over forty years ago.
The new visual identity should enforce existing brand values of trust and commitment, while also conveying proximity, flexibility and dynamism. This is done as a natural evolution of the previous symbol, bringing it into the 21st century. The double arrows pointing in different directions tell that Correios is always on the go and ready to tread all paths. The new wordmark also takes inspiration from the modular round forms of its predecessor but transforms it into a more modern and friendly lowercase.
The previous logo dated back to 1970 and was created by architect student Eduardo J. Rodrigues who won a competition to find a new symbol for the postal service. It was reportedly revised in 1990 when it was integrated into a proper identity system.