Monday, May 12, 2014

New logos and idents for Viasat documentary and film channels

Viasat is a Swedish satellite TV company that operate a suite of thematic channels dedicated to films and documentaries, available in the Nordic countries, Central and Eastern Europe, Russia and some African countries. Last month, it introduced new logos for many of these channels.

The affected channels are movie channels TV1000, TV1000 Action and TV1000 Russian Kino as well as documentary channels Viasat Explore, Viasat History, Viasat Nature and Viasat Crime. The new logos are designed be more versatile and to work in different environments.

The new logos were unveiled on April 22, and launched on April 29. No definitive creative credit available at the moment, but the creative direction appears to have been done at least partly in-house.

Full line-up of old and new logos below, and some idents further down. The previous logos were introduced during 2009 and 2010.

Viasat History is a channel for serious historical documentaries. Its idents feature famous paintings that morph into present-day people. They were all shot in Croatia which was selected because of its "relatively generic European architecture". The production and visual effects for these idents was done by Golden Sq and Disq.

Read more here (archive)

Viasat Explore, formerly known as Viasat Explorer, is the company's main challenger to the Discovery Channel. Idents feature the channels E logo made up of various action-oriented objects.

Idents on Viasat Nature feature different landscapes.

The TV1000 movie channels are using these relatively simple logo animations.

Broadband TV News

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