Two of Portugal's largest telecommunications companies, Zon and Optimus, merged last year to form a new company with a complete offering of everything from cable TV to mobile telephony. The merged company was called Zon Optimus and the old consumer brands remained until last week, when the company was unified under a new brand, NOS. The brand identity was developed by Wolff Olins.
The new brand has a message of unity and togetherness. Nos is the Portuguese word for "we" and the brand's slogan is Há mais em nós, which means "there is more to us". The logo is made up of multicoloured spokes that come together in a wheel.
An ad to launch the new brand:
Some animations with the new logo:
Fonts in use has posted plenty more images of the new identity.