Embraco is a leading maker of refrigeration compressor, based in Brazil. Back in March, the company unveiled a new compressor called Wisemotion, which is billed as the world' first oil-free compressor. The branding for this compressor, including name and visual identity, was developed by Interbrand São Paolo.
The name should reflect the intelligence and innovation behind the new product. The logo uses simple custom typography inspired by the product, with a stylised E to convey motion.