UK Broadband is a company that owns significant slices of radio spectrum suitable for 4G LTE use. Earlier this month, on June 2, the company launched a new mobile broadband service in London called Relish. The brand identity for this service, including name, positioning and design, was created by Turquoise.
The new service is focused on ease of use rather than speed. Turquoise developed an illustration style to portray the various uses people may have for mobile broadband.