Last week, the Polish Promotion Council, made up of representatives from different government ministries, launched a new marketing campaign that will market the country to foreign investors. It came with a new brand identity, developed by Saffron Brand Consultants.
The new brand comes with the tagline "Spring into new" which reflects the country's transformation since the fall of Communism 25 years ago. The logo features a stylised spring which represent a driver for positive change, dynamism, creativity and innovation. Work on the new identity is ongoing.
A new ad: