Friday, June 6, 2014

Three new logos for three National Olympic Committees

A National Olympic Committee (NOC) organises a country's participation in the Olympic games. For some reason three different European NOCs unveiled new logos about a month ago. It might be interesting to compare them by rounding them up in one post.

We start off with Deutscher Olympischer Sportbund (DOSB) which unveiled its logo on May 6. The new visual identity was conceived by Berlin-base agency Realgestalt. Replacing a generic swoosh, it focuses on the initials set in a sporty typeface. The letter O has been turned into a "Ring of Sports" in the German colours and can feature athletes in moments of sporting action.


The Italian National Olympic Committee (Comitato Olimpico Nazionale Italiano, or CONI) unveiled their new logo on May 7, replacing a stylised prize ribbon with a more traditional coat of arms.

CONI (archive)

Finally, there was Belgium who also revealed their logo on May 6. It was created by Hoet&Hoet, one of Belgium's leading corporate identity firms. Belgium's Olympic committee, BOIC, will now be marketed as "Team Belgium" at most occasions. The mark symbolises an athlete in the form of the Belgian flag.

BOIC (archive)

1 comment:

  1. Ritmosón, a mexican spanish-music channel, changed its logo a few days ago.

    The news about the change:

    A promo ident with the new graphics:

    Promos with all its historic logos: