Major Indian IT firm InfoTech Enterprises changed its name last month. Since May 7, it has been known as Cyient. The new brand was developed with Wolff Olins who have been working with the company since 2012.
Cyient numbers many well-known companies among its clients and works on a consultancy basis together with its clients. This was expressed by a new slogan, "Designing Tomorrow Together". The strong new wordmark features an "enhancer dot" that appears throughout a custom typeface.
"Infotech had bigger stories to tell however. The technical problems it solved readily translated into business results for its clients and wider social benefits for their customers.
Wolff Olins worked in collaboration with the leadership team and developed Infotech's new ambition of "Designing Tomorrow Together". It described how Infotech worked with its clients to create solutions that meet the immediate technical brief plus, deliver bigger commercial and social benefits.
From this, we developed three outcomes; business, technical and human, which provided the framework around which Infotech's amazing stories, were told.
These outcomes became an important part of the new visual system, and together with its simple wordmark, and 'enhancer dot' Infotech now had the tools to demonstrate how Infotech was moving forward in an engaging and compelling way. - Wolff Olins