Today, the United States gets a new cable channel in the form of FYI, replacing The Biography Channel, which launched back in 1999. FYI is a lifestyle network from A&E Networks, although it doesn't describe itself as such, instead saying they take a "modern spin on traditional lifestyle programming". In this case, "FYI" stands for "for your inspiration, for your imagination or for your innovation". The content is an optimistic mix of reality fare, including food, style, decorating and weddings.
The brand identity was developed by New York-based Loyalkaspar. The logo was designed to be bold and timeless yet modern and "reflect the conversational and inspirational nature of the FYI brand". The graphics package reflects the inspirational content, featuring different objects in monochromatic environments colour-coded for different shows. For a more authentic look, Loyalkaspar chose to work primarily with physical models instead of computers. The juxtaposition of various object is supposed to be eclectic yet beautifully composed. The package also employs fresh brush script typography with four type styles and one custom typeface.
"Entertainment branding agency loyalkaspar partnered with A+E Networks to develop an identity for FYI that embraces the way its viewers live their lives -- creatively, spontaneously and not defined by just one passion or interest.
With an adventurous, personalized and non-prescriptive approach to people’s taste, space, look, story and more, its inaugural slate of programming reflects the diversity of its viewers: Epic Meal Empire is a new twist on a popular YouTube series; The Feed is a food talk show hosted by Gail Simmons, Marcus Samuelsson and comedian Max Silvestri. Other FYI shows bowing this summer include food competition series World Food Championships, style makeover show B.O.R.N. to Style and renovation shows Renovation Row and Tiny House Nation.
The package for FYI was created around the idea of curation, inviting the viewer to discover the personality of the individual shows, which bring together multiple topics and interests. From the photographic aesthetic and monochromatic palette to the hand-crafted logos and custom hand-written fonts, loyalkaspar developed a strong ownable look that captures the network's authentic personality, but also provided enough flexibility for original styles and genre curations for future purposes. " - provided text