Friday, July 18, 2014

Oxygen gets very real

Oxygen is an American cable TV network primarily targeted at women. It was launched back in 2000 and had Oprah Winfrey among its co-founders. Today, it is a property of Comcast/NBCUniversal who this week introduced a new logo for Oxygen.

The new logo is scheduled to launch on October 7 and comes with the tagline "Very real", describing a slate of new programming built around reality genre with programmes featuring "authentic, proudly imperfect and diverse characters with stories that are culturally relevant for young, modern women".

Previous logo.

The previous logo was created by Troika Design Group and introduced in 2008. No credit yet for the new logo.

Comcast (archive)
The Hollywood Reporter

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