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Oxygen is an American cable TV network primarily targeted at women. It was launched back in 2000 and had Oprah Winfrey among its co-founders. Today, it is a property of Comcast/NBCUniversal who this week introduced a new logo for Oxygen.
The new logo is scheduled to launch on October 7 and comes with the tagline "Very real", describing a slate of new programming built around reality genre with programmes featuring "authentic, proudly imperfect and diverse characters with stories that are culturally relevant for young, modern women".
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The previous logo was created by Troika Design Group and introduced in 2008. No credit yet for the new logo.
Comcast (archive)
The Hollywood Reporter
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