Tradera is Sweden's leading online auction site working on model similar to eBay. Since 2006, they have been a wholly owned subsidiary of eBay, but have retained an independent identity which was further developed earlier this year when a new look was introduced. It was created by Stockholm-based Bold.
Boild worked both on a new brand platform and on interface design. They deemed the old layout and logo cluttered and outdated. A new script logo was developed to stay emotive and relevant. The yellow signature colour was enhanced and become more visible. As part of the interface design, Bold also developed a cohesive set of new icons and other elements.