Santa Monica Studio is a videogame developer in Santa Monica owned by Sony Computer Entertainment and the developer of many games for the Sony Playstation console. Yesterday, it presented new visual identity.
As opposed to its predecessor and many other game developer logos, the new one is a bit more structured. It is centred around a simple flexible symbol that can be used as a window for different games.
"As you look upon this new emblem, though subtle the design may be at first glance, one cannot help but be pulled in to the compelling intricacy of its facets – our new logo is a dynamic ‘window’ into our games. The games we create at Santa Monica Studio become the very essence of who we are as a studio, and vice versa. Our games are the studio’s brand, and now our logo exemplifies who we are.
Our new logo, with its bold, simple structure can become a frame to the world of our games, filled with elements of the game such as key colors, textures, game content and screenshots. When you see the new animated logo boot up with our next external dev games such as Fat Princess: Piece of Cake and Hohokum, you’ll further understand how we crafted a mark that allows our games to visually become part of the brand.
The typography of our new logo is a custom designed font we’ve coined SMS “Vanguard.” It means a group of people leading the way in new development or ideas. As we leave our home of 15 years at Penn Station, and move in today to our new creative home, The Reserve, the very core meaning of our new logo takes on even more significance. We have an incredible future ahead for a new generation on PS4 under this new roof and with our external partners. Now we have a mark that will continue to evolve and expand with every new game from Santa Monica Studio." - From a Sony blog