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The singing spectacle known as Eurovision Song Contest is the largest television event in Europe, held every year since 1956. In an effort to maintain continuity between different contests, its organisers introduced a generic logo in 2004 to be used by all future contests. While there may have been some merit in giving the contest a consistent logo, the chosen design used freeform brush letters and had several flaws.
To remedy this, Eurovision revealed a redesigned version of this logo last week. The work was done at Amsterdam-based Cityzen Agency by a team lead by Cornelis Jacobs.
Taking an evolutionary approach, the redesign maintains a handwritten wordmark and the heart motifs and places its focus on technical aspects such as legibility. The new letterforms are smoother (the old ones required about 5800 vector points just for the Eurovision wordmark) and have been rearranged. The typeface for "Song Contest" was changed from dusty old Eurostile to the ubiquitous Gotham.
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Eurovision
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