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Landshypotek Bank is a Swedish cooperative building society, founded in 1836 and owned by its members. Last year it transformed itself into a bank in February this year it launched a new visual identity, created by design agency Stockholm Design Lab.
The old wheat spike symbol was discarded and replaced by a silhouette of a tiny boy on a flying goose, taken from the classic Swedish novel The Wonderful Adventures of Nils about a rude boy who gets shrunk and flies across the country. It brings connotations to farming and the Swedish countryside. The colour scheme is inspired by nature and the imagery makes further references to the countryside.
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Landshypotek Bank
Stockholm Design Lab
Dagens Media
¿old symbol an axe?
ReplyDeleteThats the top of a wheat spike. Largely used as agricultural symbol.
Link to spanish example also from banking sector: http://www.tocinalosrosales.es/opencms/opencms/tocina/galeriaInterior/empresas/285/caja_rural_logo1.png