Wednesday, August 20, 2014
One brand for Dutch public broadcasting
NPO is the centralised organisation responsible for coordinating the activities of public broadcasters in the Netherlands. Public broadcasting in the Netherlands has traditionally been split between several organisations but has over time had to consolidate in the face of increasing competition and budget cuts. Recently, the organisation has worked united all public broadcasting activities under one brand. They feel that they need to present a unified identity with a single brand for the public to find their programming in the digital age.
The final step was taken yesterday, August 19, when the main channels were renamed to include the NPO name. Previously, the main TV channels where known as Nederland 1, Nederland 2 and Nederland 3. They are now called NPO 1, NPO 2 and NPO 3. The radio networks have had an NPO tag added to the beginning of their names. This change has been in the works for some time and the namechanges were announced last year when the NPO also introduced a new logo. NPO's smaller digital channels adopted their new names earlier this year.
For the TV channels, the old logos have simply been amended to include the NPO logo. Existing graphics packages have been updated to include the new logos. The radio logos have been given a new and more monolithic appearance, replacing a set of more varied logos.
A video featuring the new logos and amended TV graphics can be seen here.