Wednesday, August 13, 2014

SBT goes flat but keeps its colours

SBT is one Brazil's leading television networks, founded in 1981 as Sistema Brasileiro de Televisão. Since the beginning, its logo has been its initials in a circle, very much reminiscent of Paul Rand's ABC logo. Brazilian TV design has long been very shiny and colourful, and SBT has followed suit. However, this is about to change as the network unveiled a new logo a month ago that is much flatter than its predecessors. It was developed by Publicis Brasil and SBT's in-house designers.

The new logo is made up of various overlapping coloured ellipses, symbolising "agility, modernity and the constant process of evolution".

Previous logo

The new logo was unveiled on July 18 and will hit Brazilian TV screens on Sunday, August 17.

SBT (archive)

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