Sudiksha Knowledge Solutions is a social business that was founded to bring quality education to low-income children in India, focused on developing cognitive skills and language arts among pre-schoolers. It recently adopted a new visual identity, developed by Siegel+Gale.
The new identity intends to reflect "joy and beauty of learning" with several new and redesigned graphic elements and an effort to standardise the graphic expression everywhere.
"Inspired by the cause and prepared to take on the challenge, Siegel+Gale partnered with Kumar and Sudiksha. After interviewing parents, investors and stakeholders in the communities around Sudiksha schools, Siegel+Gale was able to pinpoint exactly what brand assets would help Sudiksha accomplish its ambitious goal of opening 500 schools in the next 5 years.
Siegel+Gale started with an audit of Sudiksha’s brand as it existed: “Siegel+Gale evaluated our messaging and presence, and helped us see that we were saying a lot of different things,” says Kumar. Keeping in mind that running a school for low-income children is a high-cost scenario, Siegel+Gale endeavored to create compelling brand assets that would help reduce Sudiksha’s costs for the overall business.
As such, Siegel+Gale found that standardization was needed at every level—in the classroom, internal communications, and ultimately, in the public. In fact, standardization and simplification defined Siegel+Gale’s strategy for Sudiksha—from creating consistent messaging for various audiences (students, their families, and prospective investors) to developing an eye-catching and flexible visual identity for all Sudiksha properties and materials to clear guidelines for easy implementation.
By creating a holistic brand experience and expression across the Sudiksha’s organizational verticals, Siegel+Gale made room for Sudiksha to reduce expenses, gain revenue, and bolster enrollment figures. “Our goal is to make education very affordable and the work that Siegel+Gale did with us will help us do that. Previously, it cost us 20,000 rupees to paint school facilities, “ says Kumar. “With the standardized logos, colors and guidelines, we can now do that for only 1,000, which enables us to keep costs lower for families.”" - Siegel+Gale
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