Thursday, August 14, 2014

Siegel+Gale rebrands Indian education organisation

Sudiksha Knowledge Solutions is a social business that was founded to bring quality education to low-income children in India, focused on developing cognitive skills and language arts among pre-schoolers. It recently adopted a new visual identity, developed by Siegel+Gale.

The new identity intends to reflect "joy and beauty of learning" with several new and redesigned graphic elements and an effort to standardise the graphic expression everywhere.

Previous logo.

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Image and video hosting by TinyPic

"Inspired by the cause and prepared to take on the challenge, Siegel+Gale partnered with Kumar and Sudiksha. After interviewing parents, investors and stakeholders in the communities around Sudiksha schools, Siegel+Gale was able to pinpoint exactly what brand assets would help Sudiksha accomplish its ambitious goal of opening 500 schools in the next 5 years.

Siegel+Gale started with an audit of Sudiksha’s brand as it existed: “Siegel+Gale evaluated our messaging and presence, and helped us see that we were saying a lot of different things,” says Kumar. Keeping in mind that running a school for low-income children is a high-cost scenario, Siegel+Gale endeavored to create compelling brand assets that would help reduce Sudiksha’s costs for the overall business.

As such, Siegel+Gale found that standardization was needed at every level—in the classroom, internal communications, and ultimately, in the public. In fact, standardization and simplification defined Siegel+Gale’s strategy for Sudiksha—from creating consistent messaging for various audiences (students, their families, and prospective investors) to developing an eye-catching and flexible visual identity for all Sudiksha properties and materials to clear guidelines for easy implementation.

By creating a holistic brand experience and expression across the Sudiksha’s organizational verticals, Siegel+Gale made room for Sudiksha to reduce expenses, gain revenue, and bolster enrollment figures. “Our goal is to make education very affordable and the work that Siegel+Gale did with us will help us do that. Previously, it cost us 20,000 rupees to paint school facilities, “ says Kumar. “With the standardized logos, colors and guidelines, we can now do that for only 1,000, which enables us to keep costs lower for families.”
" - Siegel+Gale

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Siegel+Gale 1 (archive)
Siegel+Gale 2 (archive)

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