BOB is a classic Swedish brand for jams, marmalades and drinks that was first introduced in 1948. It has recently started introducing new packaging and a new logo, created by Stockholm-based design agency Silver.
The previous red circle logo was given two green leaves to make it look like a berry. It maintains BOB's heritage by keeping the red colour and the round shape.
The previous logo was created by Amore, another Stockolm-based agency.