Elisa is a major telecommunications company in Finland, offering both landline broadband Internet and mobile services. Yesterday, October 15, the company launched a new visual identity, developed by Swedish branding agency Grow.
The rebrand unites a bunch of product names that will live on a sub-brands under the corporate name. The unified identity should project an image of a more fluid and agile company. The friendly script logo is supported by a splash figure made up of constantly changing fluid shapes.