JDA delivers new plan

JDA Software is an American software company that provides planning and management solutions for businesses, including retail and manufacturing. This week, on October 28, the company launched a new visual identity, developed by Lippincott in New York.

The new tagline "plan to deliver" sums up JDA's mission to provide software solutions that help its costumers succeed. JDA works business-to-business and the new logo and its applications are therefore straightforward and business-oriented.

Previous logo.

From a press release:

JDA has enabled its customers to deliver their products more intelligently for nearly 30 years, and the new brand mission reflects the confidence that they can “plan to deliver” by using JDA, according to JDA Chief Executive Officer Bal Dail. “JDA’s obsession over ensuring its customer’s success has never been more evident than now. The company’s new identity encapsulates the real business results JDA has delivered through its innovative solutions and 4,800 passionate associates. By using JDA, companies can ensure that they will deliver on the promises they make to their end customers and delight them in the process.”

“Our new tagline clearly articulates our commitment to achieving customer success – that by working with JDA our customers can ‘plan to deliver’ like with no one else,” said Kevin Iaquinto, chief marketing officer at JDA. “It speaks to capitalizing on the unrivaled industry expertise of JDA’s employees and the unmatched end-to-end capabilities of our solution suites; we uniquely provide solutions that encompass everything from planning to delivery for retailers, manufacturers and distributors alike.”

“At Lippincott, we firmly believe in the importance of branding for B2B companies,” said Lippincott Senior Partner Tim Cunningham. “As such, we were thrilled to partner with JDA to refresh its complete positioning and identity to reflect its core essence as a modern, full-service strategic solutions provider to the world’s leading retailers and manufacturers.”