This September, usually one of the busiest months of the year when it comes to rebrands, didn't disappoint. There were dozens of interesting new projects launched around the world, including a new look for Southwest Airlines, a new name for Belgium's phone company, a national export brand for Turkey and several others.
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| TV Øst Danish regional TV station. Launched: September 2, 2014 TV Øst (archive) | |
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| Vistaprint | |
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| About.com Brand New | |
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| Nationwide Insurance Created by: Chermayeff & Geismar & Haviv The Branding Source | |
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| CVS Health Revealed: September 3, 2014 Press release (archive) Brand New | |
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| Interia.pl Revealed: Septmeber 3, 2014 Interia | |
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| Avrotros Created by: Cape Rock Revealed: September 7, 2014 The Branding Source | |
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| Southwest Airlines Created by: Lippincott Revealed: September 8, 2014 The Branding Source Brand New | |
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| Moo.com Revealed: September 8, 2014 Moo.com (archive) Brand New | |
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| MSN | |
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| Maxdome Design Tagebuch Maxdome (archive) | |
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| Banca Popolare di Spoleto Italian bank. | |
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| Frontier Airlines Brand New | |
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| China Eastern Airlines ATW | |
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| DSB Created by: Kontrapunkt Revealed: September 10, 2014 Launched: September 11, 2014 The Branding Source | |
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| The Children’s Society Created by: SomeOne SomeOne Brand New | |
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| New America Foundation Created by: Simple.Honest.Work. Launched: September 12, 2014 New America (archive) Brand New | |
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| Amalgamated Bank Created by: Michael Bierut, Pentagram Pentagram (archive) Brand New | |
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| Whistl Formerly TNT Post UK. The Drum TNT Post | |
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| BOB Created by: Silver The Branding Source | |
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| Handy Techcrunch | |
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| Gulpener Created by: Brand Republic The Branding Source | |
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| Transferwise Created by: venturethree Design Week Identity Designed | |
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| Major League Soccer Revealed: September 18, 2014 MLS (archive) MLS press release (archive) Brand New | |
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| Pop Revealed: September 18, 2014 Launched: 2015 (scheduled) The Branding Source | |
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| Cyrela Created by: Interbrand Interbrand (archive) | |
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| Honest Tea Popsop | |
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| Corsair Gaming Launched: September 22, 2014 | |
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| Novo Banco Formed from the "non-toxic" assets of Banco Espírito Santo. Novo Banco Observador | |
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| Hovione Created by: Together Design The Branding Source | |
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| Time Brasil Brazil's Olympic team. | |
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| NZME New Zealand media group, formerly APN NZ. Mumbrella | |
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| Proximus Revealed: September 26, 2014 Launched: September 29, 2014 The Branding Source | |
| Oberpfalz Design Tagebuch | |
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| Saturday Night Live Created by: Emily Oberman, Pentagram The Branding Source | |
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| Turkey Created by: Saffron Brand Consultants Revealed: September 2014 Brand New Design Tagebuch Saffron | |
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| MTG Created by: BVD Revealed: September 30, 2014 Launched: September 30, 2014 The Branding Source | |
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| Neopost Revealed: September 30, 2014 Scheduled launch: February 1, 2015 The Branding Source | |
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| Stingray Digital Marketwired | |
The swiss 100% music radio channels owned by SRG SSR (Radio Swiss Pop, Radio Swiss Jazz and Radio Swiss Classic) has been rebranded in 12th September 2014.
ReplyDeleteLink with the information: http://www.srgssr.ch/de/medien/archiv/single/date/2014/ein-neues-kleid-fuer-radio-swiss-pop-radio-swiss-classic-und-radio-swiss-jazz/
Old logos:
http://webplayer.radioswissclassic.ch/logo.png
http://upload.wikimedia.org/wikipedia/commons/c/c0/Radio_Swiss_Jazz_Logo.svg
http://webplayer.radioswisspop.ch/logo.png
New logos:
https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcTBZtEhCYb-fNQwcuEfyBuUrjC1bKqOLHxSOezbVJJsKLW_QOFYnw
http://www.radioswissjazz.ch/assets/logos/favicons/rsj-icon-71fde1e9c28387703b4cdc9bfc245c43.ico
http://t2.gstatic.com/images?q=tbn:ANd9GcQer-hHBWgeitiMC_0tfx-WZgvOntF-oRphkZGVABjRw8H1Zi-HXQ
Thanks, I'll add that one later.
DeleteIt's hard to believe that so many of the samples of rebrands and logo redesigns are not an improvement and in most cases they have lost their uniqueness and look like they are dumbed down like the over simplified icons that Apple and Microsoft have done to their apps. I believe that most of the original marks where better then the over-simplified redesigns. Is political correctness effecting designers by limiting their creativeness or is corporate having too much say in the process and selection?
ReplyDeleteThere's a little mistake: Novo Banco already had a logo before the launch of the current one.
ReplyDeleteLink: http://img2.wikia.nocookie.net/__cb20140926212550/logopedia/images/c/c1/NovoBanco.png