Friday, October 3, 2014

Nasdaq cuts ribbon on ambition

Nasdaq is one of the largest stock exchanges in the United States. As you already know, the name is an acronym that reads National Association of Securities Dealers Automated Quotations. In 2007, its parent company merged with Nordic stock exchange company OMX to became Nasdaq OMX. At the beginning of this month, Nasdaq rolled out a new visual identity.

The rebranding sheds the OMX tag and the company is now known simply as Nasdaq once again. A new tagline has been introduced, "Ignite you ambition", sending the message that Nasdaq is there to help companies and investors in their ambitions. The metallic ribbon symbol also exists in a flat version that can be seen on Nasdaq's website.

The rollout was done with relatively little fanfare, Nasdaq has apparently not even sent out a press release. There is however a rather nice brand site.

Previous logo.

What's Behind the New Nasdaq

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