Wednesday, October 15, 2014

New Boomerang logo launching worldwide

Boomerang is an International cable network dedicated to classic American cartoons from the likes of Warner Bros. and Hanna-Barbera. It was launched in the United States in 2000 as a spin-off from Cartoon Network and has since been rolled out worldwide. Yesterday, October 14, Boomerang announced that it would launch a new logo internationally.

The new logo is part of an international relaunch as a "global all-animation, youth-targeted network, repositioned with a line-up of timeless and contemporary cartoons programmed for family co-viewing". The new logo is clearly more linked to Cartoon Network, clearly positioning it as a sister channel.

The new logo made its debut in Latin America on September 29, to be followed by Australia on November 3 and the United States, Europe and Asia during 2015. It replaces several different logos, the outgoing U.S. version can be seen below.

Former US logo.

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Image and video hosting by TinyPic


1 comment:

  1. What about the HD and on demand declinations?