Modern Times Group, or MTG, is a media company in Scandinavia and Eastern Europe, mainly concerned with broadcasting, including the Viasat platform and TV3 channels in Scandinavia and the Baltics. As MTG prepares to become a more visible as a brand, it revealed a new company logo on September 30. The logo was designed by Swedish agency BVD, while London-based Radley Yeldar worked on the brand platform.
The previous logo had been used since the company was formed in 1995. The new one should reportedly convey clarity, self confidence and a twinkle in the eye (which the slanted G represents).
Update October 16: BVD have now published their case study for this project, more images added at the bottom of this post.
"Our new values and culture are designed to provide our people with a fun and engaging environment. Simultaneously, our goal is also to offer all our employees across the world the support and structure they need to make smart choices and do bold things that fuel our growth.
“Our new identity and values are there to inspire and guide us, every day. It’s important to not only understand the values we need to succeed, but to make sure that the whole organization lives those values. We need to have a healthy balance between working hard and having fun together while we do it. Our new logo is a bold step in this direction, and its open and playful design reflects the digital entertainment company we are today.”" - Press release