Sapo is a Portuguese company that is both an internet service provider and the owner of several web portals through which it collects a large amount of Portugal's internet traffic. It was founded in 1995 essentially as Portugal's equivalent of America Online. The name is originally an acronym, but also happens to mean toad in Portuguese, so the company logo has always been a toad. This month the are introducing a redesigned version of that toad.
Sapo say they are "betting on credibility, creativity, innovation, technology and proximity" and that their logo is "modern, technological, innovative and disruptive". It also comes with a new set of colours and icons.
Sapo have created a nice website where they present their new look.
|Single colour version.|